FitFeud Corporate Wellness Blog

Common Sense and the Taco Bell Diet

If you haven’t heard already, Taco Bell has launched a campaign urging viewers to try the “Drive Thru Diet,” which mainly consists of items off their Fresco menu. The campaign features a testimonial from Christine Dougherty, who lost 50+ pounds on the diet. I’ll let the nutritionists decide how healthy the diet is, but there are a few factors that even the Taco Bell Diet has in common with most successful weight loss efforts:

• Exercise - Each frame of the commercial features a disclaimer that highlights exercise being a vital factor  in Christine’s weight loss. Common sense? Yes. Common? Not necessarily. More weight loss programs than you’d think neglect exercise as a key factor.
• Caloric Intake - Another disclaimer states, “Pay attention to total calorie and fat intake.” Again, I’ll let the healthcare experts decide what the perfect diet consists of, but for those who don’t have access to this level of expertise, any step to reduce intake of fat and calories is a step in the right direction.
• Patience – We’re big fans of The Biggest Loser and the attention it has brought to obesity. However, the results shown in the TV show (such as losing 39 pounds in a week), are unlikely to be seen by the average person who doesn’t have 24/7 access to trainers and nutritionists. Most drastic weight loss takes place over a months, or years as in Christine’s case.

Be clear, I’m not advocating the Taco Bell Diet as the ideal weight loss program. But any step to provide more less-unhealthy choices and bring attention to caloric and fat values is a good one. Especially for a fast food franchise.\

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